"A person who never made a mistake never tried anything new."
Client Rep (Jan 2019 - Present)
Responsible for building and maintaining client relationships (exhibitors, sponsors) for Pepcom's media events: Well Now!®, Tots & Tails!®, Digital Page 1 of 5 Experience!®, MobileFocus®, DigitalFocus® Global, Holiday Spectacular!® through lead generation, direct mail, email marketing campaigns, social media, cold calls and referrals.
Strategy Consultant (Sep 2017 - Present)
Define new markets and identify trends and opportunities within a specific market. Create and implement marketing strategies by analyzing business practices, making suggestions for improvements. Produce necessary marketing materials and assist in ongoing marketing campaigns. Establish relationships with new and existing potential clients, tracking sales and feedback.
TV Project: Food Quest TV Show 2017 - 2018 [A&E + Food Network + TLC]
Responsible for identifying key partnerships for brand integration opportunities on Food Quest and Make This Place Your Home TV shows. Execution of day to day strategies that were directed by and in line with the vision and mission of Food Quest and MTPYH; established by the Executive Producer and EVP of Programming along with the Food Network, Cooking Channel, A&E and TLC. Food Quest is a national weekly television series produced by WGST; airing on A&E the Food Network and Cooking Channel. The series includes the history of foods, wine, spirits, travel destinations, dining experiences, food technology and innovations, celebrity hosts, one-of-a-kind programming, and in-studio cooking demonstrations.
TV Project: Make This Place Your Home TV Show 2017 - 2018 [TLC + AMC + WGN]
Every week we will be inspiring our audience on how to turn their house into the perfect home whether it’s buying their first home, adding a new backyard bbq, Page 2 of 5 play areas, home gyms, wine cellars or the ultimate kitchen and everything in between. Throughout each episode, we’ll discover innovative and creative ways to make their house a home – to inspire first time home owners, builders, buyers to DIY enthusiasts. Our hosts, Jackie Zeman and Jamie Laurita, will be taking our audiences on this wonderful journey. Where and when to watch Make This Place Your Home: Premieres June 2nd on TLC, 9am
Creative Director (2007 - 2018)
Fashion Stylist | Image Consultant | Host/Emcee -On-air Host / Guest Reporter -Fashion Forecasting -Managing Shoot Calendars -Model Casting / Fitting -Fashion Show Production -Pulling / Returning Wardrobe -Creating Style Guides for Clients -Image Consulting Private Clients. Styling and media: GQ, Esquire, Maxim, Sports Illustrated, FHM, AT Magazine, DSS Magazine, Elegant Magazine, LUCKY Magazine and about.com. Also worked as the lead managing stylist for TLC’s “What Not To Wear” image expert, Stacy London, during “The Style Tour”, a Westfield Mall and IMG Fashion collaboration. Hosted various local fashion shows, host/emcee for Macy’s “Fashion Challenge”. Developed and delivered image seminars for Macy’s, and Neiman Marcus. Returning stylist for International Plaza/Taubman Company, professional styling sessions "Get Your Style On" summer series, Tampa Bay Fashion Week Host. On-camera talent covering Fashion Weeks as a reporter in New York, Miami and LA. Returning fashion & style guest on NBC Daytime TV, FOX, ABC, CNN, FashionTV Network, Hello Hollywood TV, Fashion In LA. CELEBRITIES Shanola Hampton, Lydia Hull, Supremes Reunion Concert
Style Hunt Events
Sales & Marketing Director (Jan 2010 - Sep 2016)
Managed partnerships and sponsorships with health, fitness, nutrition and beauty brands. Maintained relationships with media outlets, editors, journalists, bloggers, event sponsors and exhibitors. Managed social media accounts as well as database of clients and television/print media. Constant research to enhance industry knowledge, product markets and competition. Managed event production from facilitating catering, entertainment, décor, transportation, location, media invitee list, equipment and promotional, marketing collateral materials.
Director of Strategic Accounts (Feb 2007 - Jan 2009)
Responsible for the development and implementation of a solutions based sales plan for assigned vertical markets. Maintained and developed existing customer base to achieve sales goals by offering digital signage solutions comprised of propietary software, hardware and decorative framing. Marketed to and developed new customer base within the hospitality and casino industries. Worked on building strong customer relationships while working as a trusted business advisor by conducting site visits and software demonstrations. Assessed needs and submitted recommendations on how Janus solutions could solve wayfinding and marketing challenges. Provided accurate forecasting reports. Traveled extensively across the U.S. and globally meeting with accounts; all top level positions, including IT professionals, Engineers, General Managers, Marketing professionals, CFOs, Proprietors.
Emily Ray Jewelry
Regional Sales & Marketing Manager (2003 - 2007)
Responsible for sales and account maintenance in the entire state of Florida. Call on high-end boutiques, specialty gift shops and existing accounts as well as qualifying and establishing new accounts. Responsibilities also include planning events such as, trade shows, trunk shows and special events by coordinating with each account and helping to promote events to ensure success.
Channel Sales Manager (2001 - 2003)
Responsible for direct sales in Great Lakes region to include 7 states. Primary responsibility included the planning and execution of marketing campaigns supporting the marketing initiatives of AchieveNet College Partners to increase both market share and sales. Lead generation, customer relationship management and product launches. Executing marketing plans to ensure achievement of both revenue and profit goals. Worked closely with both the Director of AchieveNET and the Director of Marketing to accomplish given objectives. Worked closely with channel partners, marketing communications, promotions management and product management in the development and execution of specific strategies, plans and program s to increase both market share and sales.
Marketing Manager & Inside Sales (1998 - 2001)
Responsibilities include coordinating marketing promotions and events from creation to implementation, direct mail, designing flyers, advertisements and all other collateral marketing materials, redevelopment and maintenance of website (internal & external), conduct nationwide market research/analysis, pricing. Assigned the responsibility of Managing Editor of national company newsletter, TechHealth Cares. Key Achievements: • Played key role in developing client web site. • Successfully created and launched national newsletter on moderate budget
The Art Institute Associate of Arts - AA, Fashion Design / Merchandising / Business